Meta Debuts Muse Spark Personal Agent as a Tiered AI Concierge

Meta unveils the Muse personal agent (code-named Hatch) powered by Muse Spark foundation models, offering a free tier and paid plans at $20 or $100 per month depending on usage. The agent runs in an isolated environment to protect passwords and payments, handling tasks like booking appointments, filling forms, and monitoring home cameras, plus a feed that summarizes Facebook/Instagram content and web articles; it will be available on iOS, Android, and web, with a WhatsApp version lacking some features. Meta is exploring commerce-related monetization and requires users to opt out of training data, while a bug-bounty program targets security; the launch comes amid regulatory scrutiny and broader industry push toward personal AI assistants, with plans to expand to Ray-Ban Meta glasses.