Meta Introduces Ad-Free Subscriptions and Less Targeted Ads in Europe
TL;DR
Meta is reducing the price of its ad-free subscription service for Facebook and Instagram in the EU, offering it at €5.99/month on the web and €7.99/month on mobile platforms. This move comes in response to EU regulatory demands, allowing users to choose between a paid, ad-free experience or a free service with less personalized ads. The changes aim to comply with GDPR and the Digital Markets Act, while maintaining the value of personalized advertising for businesses.
- Facebook and Instagram to Offer Subscription for No Ads in Europe Meta Store
- Meta adjusts ad approach amid pressure from EU regulators Axios
- Meta to offer less personalized ads in Europe to appease regulators Reuters
- Meta Unveils Less Targeted Ads to Allay EU Regulators’ Concerns Bloomberg
- Exclusive | In Europe, Instagram Ads Are About to Get Less Personal The Wall Street Journal
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