Meta weighs $200-a-month Hatch AI plan for a consumer agent
TL;DR
Meta internal documents show the company considering pricing Hatch, its planned consumer AI agent, at up to $199.99 per month with a premium tier for higher usage; pricing isn’t final, but the move signals paid AI assistants that could compete with OpenAI and Anthropic offerings.
- Meta Looks to Charge Up to $200 a Month for Planned ‘Hatch’ AI Agent The Information
- Mark Zuckerberg Wants Meta’s New AI Agents to Run Your Whole Business WSJ
- Meta is trying to sell AI agents to businesses in latest effort to diversify away from ads CNBC
- Meta bets on AI agents to unlock WhatsApp revenues Financial Times
- Be There for Every Customer With Meta Business Agent meta.com
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