Meta's CEO Mark Zuckerberg weighs metaverse and AI strategies amidst company struggles.

Facebook, now known as Meta, is trying to establish itself as a serious player in artificial intelligence (AI) as an arms race to command the burgeoning technology is captivating Silicon Valley. While Microsoft, Google and a string of start-ups have pushed out chatbots and other splashy innovations using generative AI, Meta appears to be playing catch-up. The company has touted more mundane innovations, including advertising tools. Zuckerberg has argued AI is foundational to the metaverse, and will be a critical tool to create more dynamic and accessible virtual reality-powered experiences.