OpenAI Rolls Out Test Ads in ChatGPT to Fund Free Access

TL;DR
OpenAI began testing ads in ChatGPT for Free and Go users, with Plus/Pro subscribers spared for now; ads will be clearly labeled and not influence answers, though they may be targeted by chat history. Anthropic criticizes the plan as potentially harming usefulness and engagement, while OpenAI argues ads are a sustainable way to support free access.
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