OpenAI’s Sora Video Tool Blew Through $1 Million a Day Before Shutdown

OpenAI shut down its video platform Sora after reports it was losing roughly $1 million per day. The service, launched last fall, drew up to about 1 million daily users who created AI-generated clips that often copied copyrighted material, then declined to under 500,000 users as costs mounted. Wall Street Journal sources say the ongoing losses were unsustainable; Disney had been linked to licensing plans that would have tied Sora to a broader Disney IP strategy, but executives reportedly learned of the shutdown only shortly before the announcement.