
Sora bust exposes AI hype's limits in Hollywood
Michael Hiltzik argues that Disney’s $1B OpenAI deal to power Sora with Disney characters collapsed within four months after OpenAI shut down Sora, with no formal terms or payments and user downloads plunging. The episode suggests AI-generated content remains dull, IP and creator concerns are rising, and the promised efficiencies for entertainment are overstated, even as some retailers push AI tools for other uses.












