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Retailers gain an off-the-shelf AI shopping engine from AWS

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Source: About Amazon
Retailers gain an off-the-shelf AI shopping engine from AWS
Photo: About Amazon
TL;DR Summary

Amazon expands its ASA on AWS—built on Alexa for Shopping—to let retailers deploy customized, real-time AI shopping assistants that use their own data and brand voice, with a deployment timeline of roughly 60 days and support from AWS experts. Kate Spade is among early users, launching an AI Gift Concierge built with Anthropic Haiku 4.5 and Amazon Bedrock. The approach aims to deepen direct customer relationships, improve conversion (roughly 3.5x vs traditional keyword search), and learnings are packaged by AWS’s Generative AI Innovation Center for others to adopt.

Topics:business#ai#aws#conversational-shopping#kate-spade#retail#technology
Share this article
  1. How AWS is helping retailers build their own AI-powered shopping experiences  About Amazon
  2. Amazon starts selling its AI shopping technology to other retailers  CNBC
  3. Amazon is licensing its AI shopping technology to other retailers through AWS  qz.com
  4. Amazon's Alexa for Shopping Strengthens an Already Strong Bull Case  MarketBeat
  5. Tapestry's Kate Spade Gets Agentic Commerce Shopping Assistant  Consumer Goods Technology

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