Retailers gain an off-the-shelf AI shopping engine from AWS
Amazon expands its ASA on AWS—built on Alexa for Shopping—to let retailers deploy customized, real-time AI shopping assistants that use their own data and brand voice, with a deployment timeline of roughly 60 days and support from AWS experts. Kate Spade is among early users, launching an AI Gift Concierge built with Anthropic Haiku 4.5 and Amazon Bedrock. The approach aims to deepen direct customer relationships, improve conversion (roughly 3.5x vs traditional keyword search), and learnings are packaged by AWS’s Generative AI Innovation Center for others to adopt.