Spotify Launches Revenue-Sharing to Rival YouTube for Creators
TL;DR Summary
Spotify will begin paying video creators based on engagement from paid subscribers starting January 2, 2025, in the US, UK, Australia, and Canada. This move aligns Spotify more closely with YouTube, which already compensates creators through shared ad revenue. Automated ad breaks will be disabled for paid subscribers to boost video consumption. The platform has seen significant growth in video podcasts, with over 300,000 now available. Creators can access payout details and analytics through the Spotify for Creators hub, though specific payout calculations remain undisclosed.
- Spotify will start paying creators for popular videos The Verge
- Spotify Takes Aim at YouTube in Battle for Podcasts The Wall Street Journal
- Spotify will start paying video podcast hosts based on how well their videos perform TechCrunch
- Spotify takes aim at YouTube with a new revenue-sharing program for creators Business Insider
- Spotify woos video and podcast creators with new tools to better compete with YouTube Los Angeles Times
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