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Streaming Becomes the Dominant Force in US TV Viewership

1 min read
Source: Reuters
Streaming Becomes the Dominant Force in US TV Viewership
Photo: Reuters
TL;DR

Streaming services in the US have surpassed broadcast and cable TV for the first time, capturing 44.8% of TV usage in May, with YouTube leading at 12.5%, reflecting a major shift in media consumption driven by on-demand content and the COVID pandemic.

Topics:businesstechnology#covid-pandemic#nielsen#streaming#technology#tv-viewership#youtube
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  1. Streaming surpasses broadcast and cable TV viewing in US for first time  Reuters
  2. It’s Official: Streaming Is Now the King of TV  The New York Times
  3. Streaming Reaches Historic TV Milestone, Eclipses Combined Broadcast and Cable Viewing For First Time  Nielsen
  4. Streaming viewership exceeded cable and broadcast combined for the first time last month, report says  Yahoo Finance
  5. Streaming viewership overtakes cable and broadcast for first time  The Hill

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