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The Rise of Google Analytics 4: Reactions and Replacements

1 min read
Source: Search Engine Land
The Rise of Google Analytics 4: Reactions and Replacements
Photo: Search Engine Land
TL;DR

Universal Analytics is being officially replaced by Google Analytics 4, with the shutdown being rolled out in stages. Marketers are now required to migrate to Google Analytics 4 to track website performance and campaigns. Google has been warning about this transition for over a year and has advised marketers to make the switch as soon as possible. The final phase of the shutdown is set for July 2023, after which all marketers will no longer have access to the Universal Analytics user interface and API.

Topics:businesstechnology#data-processing#digital-marketing#google-analytics-4#technology#universal-analytics#website-measurement
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  1. Universal Analytics is officially replaced by Google Analytics 4  Search Engine Land
  2. It is GA4 day, and Google's analytics competitors deliver laughs  9to5Google
  3. Try This ChatGPT Plugin To Learn About Your New GA4 Property  Search Engine Journal
  4. 13 of the funniest reactions to GA4: The roast of Google Analytics 4  Search Engine Land
  5. Google Analytics GA4 takes over for Universal Analytics today  9to5Google

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