"TikTok Shop Takes Off in the US: A New Era of Social Commerce Begins"

TikTok has officially launched its e-commerce product, TikTok Shop, in the U.S., offering features such as a dedicated shop tab, live video shopping, shoppable ads, and affiliate programs for creators. The company has been testing its e-commerce initiative since last November and has added more vendors to the test. TikTok Shop allows creators to tag products in videos, while brands can create their own product portfolios. The platform also provides logistics solutions and integration with various e-commerce partners. TikTok has already signed up over 200,000 sellers and more than 100,000 creators for the Affiliate program. However, the launch of TikTok Shop may draw scrutiny from lawmakers due to increased data collection.