Tag

Creators

All articles tagged with #creators

technology12 days ago•3 min saved

YouTube bets on sponsored shows to unite creators and brands

At its New York advertiser event, YouTube rolled out a slate of exclusive, creator-hosted shows to entice advertisers, pitching itself as the bridge between creators and brands while expanding monetization for creators through sponsorships and brand partnerships. The platform emphasizes its reach (millions of creators and substantial share of TV viewing) and AI-driven tools to help brands find suitable creators, signaling a shift from past attempts at original content toward relying on creators already making content. This move comes as creators explore sponsorship-driven revenue and as rivals like Netflix expand podcasts and other formats.

via The Verge|

#advertising #creators #sponsorships

business12 days ago•18 min saved

YouTube Declares TV Status, Unveils Creator-First Slate at Brandcast

At its Brandcast upfront, YouTube positioned itself as the modern TV, unveiling a creator-led slate from stars like Trevor Noah, Alex Cooper, and Jesser, along with new features such as Google Pay purchases on TV and multimodal creation tools, signaling a shift from legacy media to a YouTube-first, creator-centered ecosystem.

via The Hollywood Reporter|

#brandcast #business #creators

business12 days ago•27 min saved

YouTube Bets on Creator-Driven Originals and TV-Style Ads at Brandcast Upfronts

At its Brandcast upfront in New York, YouTube announced exclusive creator-led series from Alex Cooper, Trevor Noah, Kareem Rahma and others, while rolling out ad-market innovations that let brands sponsor individual creator shows, add a masthead with curated video shelves, deploy AI-powered sponsorships and enable purchases via Buy With Google Pay—underscored by Nielsen data showing broad reach as YouTube positions itself as the future of media.

via Variety|

#advertising #brandcast #business

tech15 days ago•60 min saved

Substack Exodus: Writers flee for Ghost and Beehiiv over price and control

Writers are fleeing Substack as its 10% revenue cut, rising fees, and limited customization push publications toward rivals like Ghost and Beehiiv (and subscriptions like Patreon). High‑profile departures such as The Ankler, The Rose Garden Report, Extra Points, and Culture Study illustrate the trend, with critics arguing Substack’s closed ecosystem and new features pressure creators to move elsewhere; Substack counters that subscribers can be exported and points to ongoing platform expansion.

via The Verge|

#beehiiv #creators #ghost

business15 days ago•21 min saved

NFL, Creators, and AI Redefine the 2026 Upfronts

The Hollywood Reporter notes that the 2026 upfront season will center on NFL game rights and other sports, with creator-driven content from YouTube and other platforms taking a prominent role alongside traditional brands. AI and agentic ad tech are accelerating automation and real-time measurement, while fandoms around franchises become key to programming and marketing. Expect appearances by sports figures, cross-platform collaborations (World Cup, WNBA deals), and a shift away from pure superstar talent toward creator-driven, AI-enhanced advertising as the industry evolves.

via The Hollywood Reporter|

#advertising #ai #business

business16 days ago•10 min saved

YouTube Consultancy Boom Turns Creators Into Full‑Time Media Brands

CNBC reports on a booming niche of YouTube consultants, led by Paddy Galloway, who help mega-creators like MrBeast and Jesser optimize titles, thumbnails, pacing, and retention to drive views and revenue. With full-service fees starting around $15,000 a month (and other experts charging $1,500–$12,000), these strategists claim substantial gains—Galloway cites roughly 350% year-over-year view increases for clients. The rise aligns with YouTube’s shift toward longer, TV-like content and greater monetization, aided by internal partner managers and brand events; creators still seek outside ideation and data-driven guidance to sustain growth. Examples in the piece include Forrest Galante and Leblanc-Picard, illustrating how simple, repeatable ideas and clear hooks can boost engagement.

via CNBC|

#business #consulting #creators

technology24 days ago•12 min saved

Instagram Reframes Feed to Reward Original Creators Over Aggregators

Instagram announced a major algorithm update to boost original creators by de-emphasizing aggregator and repost content in Explore and other surfaces, using a rolling 30-day originality assessment. Original content can include edits, photo series, how-to guides, and other value-added posts; third-party material is allowed if the poster adds new value. Reposts outside built-in sharing tools may see reduced reach. The change expands a 2024 Reels initiative, does not affect how content is shown to followers or licensing publishers, and encourages creators to use collabs, remix, or branded content labels to credit others.

via Social Media Today|

#aggregators #algorithm #creators

technology1 month ago•27 min saved

Threads Adds Real-Time Live Chats for Big Moments

Meta’s Threads is rolling out Live Chats, a feature that lets creators host real-time conversations during major moments and invite public participation from fans within the app, enabling communities to react and engage around events without leaving Threads.

via meta.com|

#creators #live-chats #meta

culture1 month ago•18 min saved

Coachella: The Desert Festival Fueling the Creator Economy

Coachella has evolved from a music festival into a major payday for social creators, with brands financing trips, activations, and sponsored posts that often generate outsized impressions. The festival now functions as a live hub for influencer marketing, where a mix of perks, networking, and visibility translates into substantial earnings for top creators, even as brands increasingly pursue a few big-name partnerships and invite lists tighten due to demand and controversy.

via Rolling Stone|

#brand-deals #coachella #content-creation

technology2 months ago•68 min saved

Superhuman’s AI bet tests attribution, copyright and creator monetization

In a wide-ranging interview, Shishir Mehrotra explains Superhuman (formerly Grammarly)’s AI-powered productivity suite and Go platform, their philosophy of embedding AI into work, and how a controversial Expert Review feature that used reporters’ names without permission sparked backlash and a lawsuit before being scrapped; they discuss the line between attribution and impersonation, the economics of an agent marketplace with a 70/30 split, and how the creator economy might adapt to AI through new business models and platform dynamics, while acknowledging ongoing legal and policy uncertainties in copyright and likeness as AI tools scale.

via The Verge|

#ai #attribution #copyright

business2 months ago•2 min saved

Billionaire Behind OnlyFans Dies at 43 After Cancer Battle

Leonid Radvinsky, the Ukrainian-born billionaire who built OnlyFans into a global platform after acquiring it in 2018, died at 43 following a long cancer battle. Forbes valued his net worth at about $4.7 billion. Under his ownership, OnlyFans grew from roughly 350,000 creators in 2019 to 4.6 million in 2024 and generated about $1.4 billion in revenue that year, with the company paying him roughly $1.8 billion in dividends since 2021.

via CBS News|

#billionaire #business #cancer

technology2 months ago•6 min saved

Lenovo Unveils Glasses-Free Yoga Book Pro 3D Concept for Creators

Lenovo announced the Yoga Book Pro 3D Concept at MWC 2026, a glasses-free, dual 3.2K OLED laptop aimed at 3D creators, packing an RTX 5070 GPU and Intel Core Ultra 7. The top display supports gesture-based 3D asset manipulation via an RGB camera, while a bottom secondary screen and quirky accessory frames enable on-screen tools and 3D workflow tricks. For now it’s a demo with no market release promise, and the gesture controls can be imperfect, but the concept presents a forward-looking package for future creator laptops.

via PCMag|

#3d-display #creators #dual-screen

real-estate3 months ago•508 min saved

Greenpoint Gets a Creator Hub: The Lighthouse Opens in Kickstarter’s Former Office

The Lighthouse opened at 58 Kent Street in Greenpoint, transforming Kickstarter’s former office into a high-gloss, creator-focused hub that blends flex-office space with film and podcast studios. The multi-room setup includes soundproof recording booths, a camera-integrated kitchen, a library bar, and live-room tech, all designed to attract influencers, podcasters, and content creators who pay around $5,750 a year for memberships vetted by a select committee. The project is led by Jon Goss and Whalar Group, with Venice Beach as a sibling location, signaling a move toward professionalized, brand-backed creator workspaces that resemble a modern media studio more than a traditional office.

via Curbed|

#coworking #creators #greenpoint

technology3 months ago•15 min saved

Yoga Pro 9i 16 Aura Edition: Premium OLED Power for Creators

Lenovo’s Yoga Pro 9i 16 Aura Edition is a high-end 16-inch laptop pairing a 2.8K OLED display with a Core Ultra 9 CPU and RTX 5050/5060 GPU, delivering strong creator-focused performance and quiet thermals in a premium chassis. It excels for content work and light gaming, though the aesthetics are understated and the speakers are a bit hollow. With a price around $1,950 and a Gen 11 successor on the horizon, it remains a compelling yet not-expensive flagship option for creators seeking power and a stunning screen.

via CNET|

#creators #lenovo #oled-display

news4 months ago•49 min saved

US TikTok outage tests platform stability after ownership shift

US TikTok is experiencing widespread outages on its first weekend under new owners, with users unable to upload or publish videos, login issues, and a For You page that isn’t personalized; editors report videos remaining under review and accounts showing different content when accessed from the US versus outside it. TikTok has not commented, and The Verge notes the disruption comes amid the US ownership transfer to an Oracle-backed investor group that plans to retrain the algorithm on US data and implement new terms of service.

via The Verge|

#creators #news #social-media