Tag

Creators

All articles tagged with #creators

entertainment1 day ago•34 min saved

Character.AI bets on interactive microdramas to power a vertical-video future

Character.AI is launching c.ai Series, a mobile-first line of AI-generated, animated microdramas designed for vertical viewing where viewers can chat with on-screen characters after episodes. The initial slate includes Last Summer, The Nighttime Game, and Eden Fall, each with 10 episodes under two minutes; the first eight are free, with the last two behind a paywall. Produced in-house with human writers, the company plans to let creators make their own Series later using AI tools. Each episode uses a unique LLM to curb spoilers, and launch starts with 18+ access. The move signals Character.AI’s bid to become a broader storytelling platform amid a roughly $26 billion microdrama market, paralleling how traditional networks have pushed vertical video.”,

via The Verge|

#ai-artificial-intelligence #creators #entertainment

business2 days ago•17 min saved

CAA Urges Meta to Make Muse AI Usage Opt-In for Creators

CAA called on Meta to require opt-in consent for using creators’ names, images, likenesses, and works in Muse AI, arguing default opt-out risks artists’ livelihoods; the move comes as Muse Photo/Video rolls out with public Instagram profiles set to opt-out, prompting industry backlash and calls for clearer disclosures, monitoring, and easy removal of unauthorized content.

via The Hollywood Reporter|

#business #caa #creators

advertising11 days ago•105 min saved

Cannes Lions 2026 recap: Creators rise, AI matures, and brands rewrite the playbook

Cannes Lions 2026 spotlighted a creator-led, AI-infused shift in brand marketing: hundreds of creators attended, AI moved from hype to practical use with the debut of the AI Craft subcategory, and CMOs and holding companies chased measurable, commerce-driven partnerships; indie creator studios and high-profile activations added energy as agencies redefined engagement beyond awards.

via Ad Age|

#advertising #ai #brand-marketing

entertainment18 days ago•18 min saved

Instagram Trials TV-Style Longform Episodic Content

Instagram is testing a TV-style, horizontal video experience on Instagram for TV (starting with Samsung devices) and will experiment with longer-form, episodic storytelling and live creator experiences, plus enabling TV viewing of Stories and casting reels. The move widens Instagram’s reach into traditional television formats to attract more TV viewers and give creators new serialized storytelling opportunities, amid competition from YouTube and TikTok for screen time.

via The Hollywood Reporter|

#creators #entertainment #episodic

gaming22 days ago•1 min saved

Twitch Creator Showdown: Marvel Rivals Awards 1,000 Gifted Subs Across a Two-Week Campaign

Marvel Rivals launches a Twitch creator showdown running June 19–26, where participants rally supporters to climb a campaign leaderboard for a share of 1,000 Gifted Subs. The top two streamers win 500 Gifted Subs each, delivered to their channels after the campaign ends. Access requires joining a private Campaign Dashboard and following official instructions; results are based on Twitch leaderboard data, with payouts taking up to 10 business days. NetEase Games oversees the campaign, and Marvel/Disney are not sponsors or administrators.

via Marvel Rivals|

#creators #gaming #gifted-subs

technology26 days ago•10 min saved

AI-Forward Laptops Redefine Portability After Computex 2026

Computex 2026 showcased a wave of AI-forward laptops across creator, ultrabook, and gaming segments, led by RTX Spark-powered machines such as the Microsoft Surface Laptop Ultra and Dell XPS 16 Creator Edition, plus portable options like the Acer Swift Air 14 and Dell XPS 13. The lineup emphasizes smarter AI workloads, OLED displays, and refined designs over sheer speed, signaling a shift toward versatile, AI-enabled laptops for professionals, students, and gamers alike.

via Digital Trends|

#ai-features #computex-2026 #creators

technology1 month ago•4 min saved

Google Rolls Out Creator Search Profiles to Consolidate Content

Google is rolling out Search Profiles, customizable pages that aggregate a creator’s articles, videos, and social posts from linked platforms for display in Discover and knowledge panels. Eligibility requires 100,000 followers on at least one platform (YouTube, Instagram, or X; TikTok requires 300,000) and users must be 18+. Profiles are created at profile.google.com/claim, with handles auto-generated from the most-followed linked account and changes needing Google approval. Content from linked accounts typically appears within 24 hours; the Follow button can boost visibility in Discover but does not affect Google Search rankings. The feature launches in the U.S. first with plans to expand.

via Search Engine Journal|

#creators #discover #google

technology1 month ago•1 min saved

Google Lets Top Creators Build Custom Search Profiles (Limited Access)

Google is rolling out dedicated Search profiles for U.S.-based creators and publishers who meet high follower/subscriber thresholds, allowing them to curate links, bios, pinned media, and a cross‑platform post feed, but eligibility requires at least 100k YouTube subscribers, 100k Instagram or X followers, or 300k TikTok followers and being 18+, making it a selective alternative to Linktree and giving creators more control beyond traditional knowledge panels.

via The Verge|

#creators #google #profiles

technology1 month ago•3 min saved

YouTube bets on sponsored shows to unite creators and brands

At its New York advertiser event, YouTube rolled out a slate of exclusive, creator-hosted shows to entice advertisers, pitching itself as the bridge between creators and brands while expanding monetization for creators through sponsorships and brand partnerships. The platform emphasizes its reach (millions of creators and substantial share of TV viewing) and AI-driven tools to help brands find suitable creators, signaling a shift from past attempts at original content toward relying on creators already making content. This move comes as creators explore sponsorship-driven revenue and as rivals like Netflix expand podcasts and other formats.

via The Verge|

#advertising #creators #sponsorships

business1 month ago•18 min saved

YouTube Declares TV Status, Unveils Creator-First Slate at Brandcast

At its Brandcast upfront, YouTube positioned itself as the modern TV, unveiling a creator-led slate from stars like Trevor Noah, Alex Cooper, and Jesser, along with new features such as Google Pay purchases on TV and multimodal creation tools, signaling a shift from legacy media to a YouTube-first, creator-centered ecosystem.

via The Hollywood Reporter|

#brandcast #business #creators

business1 month ago•27 min saved

YouTube Bets on Creator-Driven Originals and TV-Style Ads at Brandcast Upfronts

At its Brandcast upfront in New York, YouTube announced exclusive creator-led series from Alex Cooper, Trevor Noah, Kareem Rahma and others, while rolling out ad-market innovations that let brands sponsor individual creator shows, add a masthead with curated video shelves, deploy AI-powered sponsorships and enable purchases via Buy With Google Pay—underscored by Nielsen data showing broad reach as YouTube positions itself as the future of media.

via Variety|

#advertising #brandcast #business

tech2 months ago•60 min saved

Substack Exodus: Writers flee for Ghost and Beehiiv over price and control

Writers are fleeing Substack as its 10% revenue cut, rising fees, and limited customization push publications toward rivals like Ghost and Beehiiv (and subscriptions like Patreon). High‑profile departures such as The Ankler, The Rose Garden Report, Extra Points, and Culture Study illustrate the trend, with critics arguing Substack’s closed ecosystem and new features pressure creators to move elsewhere; Substack counters that subscribers can be exported and points to ongoing platform expansion.

via The Verge|

#beehiiv #creators #ghost

business2 months ago•21 min saved

NFL, Creators, and AI Redefine the 2026 Upfronts

The Hollywood Reporter notes that the 2026 upfront season will center on NFL game rights and other sports, with creator-driven content from YouTube and other platforms taking a prominent role alongside traditional brands. AI and agentic ad tech are accelerating automation and real-time measurement, while fandoms around franchises become key to programming and marketing. Expect appearances by sports figures, cross-platform collaborations (World Cup, WNBA deals), and a shift away from pure superstar talent toward creator-driven, AI-enhanced advertising as the industry evolves.

via The Hollywood Reporter|

#advertising #ai #business

business2 months ago•10 min saved

YouTube Consultancy Boom Turns Creators Into Full‑Time Media Brands

CNBC reports on a booming niche of YouTube consultants, led by Paddy Galloway, who help mega-creators like MrBeast and Jesser optimize titles, thumbnails, pacing, and retention to drive views and revenue. With full-service fees starting around $15,000 a month (and other experts charging $1,500–$12,000), these strategists claim substantial gains—Galloway cites roughly 350% year-over-year view increases for clients. The rise aligns with YouTube’s shift toward longer, TV-like content and greater monetization, aided by internal partner managers and brand events; creators still seek outside ideation and data-driven guidance to sustain growth. Examples in the piece include Forrest Galante and Leblanc-Picard, illustrating how simple, repeatable ideas and clear hooks can boost engagement.

via CNBC|

#business #consulting #creators

technology2 months ago•12 min saved

Instagram Reframes Feed to Reward Original Creators Over Aggregators

Instagram announced a major algorithm update to boost original creators by de-emphasizing aggregator and repost content in Explore and other surfaces, using a rolling 30-day originality assessment. Original content can include edits, photo series, how-to guides, and other value-added posts; third-party material is allowed if the poster adds new value. Reposts outside built-in sharing tools may see reduced reach. The change expands a 2024 Reels initiative, does not affect how content is shown to followers or licensing publishers, and encourages creators to use collabs, remix, or branded content labels to credit others.

via Social Media Today|

#aggregators #algorithm #creators