"Twitter vs Threads: The Battle for Social Media Dominance"
Elon Musk's Twitter employees are reportedly using Meta's Threads, the competitor to Twitter, despite Musk's public criticism of the platform. A random sample of 133 current Twitter employees revealed that nearly a quarter of them appeared to be on Threads. Some employees may be exploring the competition, while others are enjoying the app or using it to criticize Musk. Even some of Musk's former loyal followers have turned against him. Twitter has accused Meta of misappropriating trade secrets and intellectual property, but Meta denies the allegations. Threads has gained over 100 million users since its launch, causing a 5 percent drop in Twitter's web traffic. However, Meta's history of controversies may impact Threads' future success.
- Elon Musk's Twitter Employees Are Using Mark Zuckerberg's Threads The Daily Beast
- Why the Early Success of Threads May Crash Into Reality The New York Times
- Some investors are backing both Twitter and Threads maker Meta: Axios CNBC Television
- Opinion | Twitter is the only app that can kill Twitter, not Threads The Washington Post
- Does Threads Now Pack More Punch Than Twitter? The Drum
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