WhatsApp to Introduce Ads and Paid Subscriptions for Revenue Growth
TL;DR Summary
WhatsApp is introducing ads on its Status screen, similar to Instagram Stories, using signals like location and user interactions, but not personal data like messages. The feature aims to generate revenue and will include options for promoting channels and charging subscriptions, with global rollout expected soon.
- WhatsApp is adding ads to the Status screen TechCrunch
- Meta is finally bringing ads to WhatsApp CNBC
- WhatsApp to start showing more adverts in messaging app BBC
- Meta introduces advertising to WhatsApp in push for new revenues Financial Times
- WhatsApp to Show Ads, Offer Paid Subscriptions for First Time Bloomberg
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