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YouTube Premium price hike in US, with 90-second ad rumors blamed on a bug

1 min read
Source: Ars Technica
YouTube Premium price hike in US, with 90-second ad rumors blamed on a bug
Photo: Ars Technica
TL;DR

YouTube has raised Premium pricing in the US to $15.99/month for individuals and $26.99 for families, with Premium Lite at $8.99; the changes take effect on June 7, 2026, and are noted in subscriber emails. Separately, reports of 90-second unskippable ads are said to be a UI bug that inflates ad timers; YouTube says there is no 90-second non-skippable format and a fix is rolling out. Free users will still face more ads as the service monetizes content.

Topics:businesstechnology#ads#bug#premium#pricing#technology#youtube
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  1. YouTube increases Premium price again, says 90-second unskippable ads are a bug  Ars Technica
  2. YouTube Hikes Premium Prices For First Time Since 2023—Here’s How Much More You’ll Pay  Forbes
  3. YouTube Premium is raising prices for the first time since 2023  Los Angeles Times
  4. YouTube Premium and YouTube Music Subscription Prices Are Going Up in the U.S.  variety.com
  5. YouTube Premium’s US pricing is going up  Engadget

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