YouTube Premium price hike in US, with 90-second ad rumors blamed on a bug
TL;DR Summary
YouTube has raised Premium pricing in the US to $15.99/month for individuals and $26.99 for families, with Premium Lite at $8.99; the changes take effect on June 7, 2026, and are noted in subscriber emails. Separately, reports of 90-second unskippable ads are said to be a UI bug that inflates ad timers; YouTube says there is no 90-second non-skippable format and a fix is rolling out. Free users will still face more ads as the service monetizes content.
- YouTube increases Premium price again, says 90-second unskippable ads are a bug Ars Technica
- YouTube Hikes Premium Prices For First Time Since 2023—Here’s How Much More You’ll Pay Forbes
- YouTube Premium is raising prices for the first time since 2023 Los Angeles Times
- YouTube Premium and YouTube Music Subscription Prices Are Going Up in the U.S. variety.com
- YouTube Premium’s US pricing is going up Engadget
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