"Behind the Scenes: How 'Call of Duty' Scored a Real Rifle"
TL;DR
A top U.S. gun maker has signed a secret deal to feature one of its rifles, the Adaptive Combat Rifle, in the popular videogame franchise Call of Duty, as part of a marketing strategy to target young customers. The undisclosed agreement was revealed through internal emails and company records.
Topics:businesstechnologygaming#adaptive-combat-rifle#call-of-duty#gun-maker#marketing#technologygaming#videogame
The Secret Deal That Put a Real Rifle Into 'Call of Duty' - WSJ The Wall Street Journal
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