Chipotle Denies Portion Size Changes Amid Viral 'Phone Rule' Controversy
TL;DR
Amid complaints of shrinking portion sizes, Chipotle customers have adopted a "phone rule" where they film employees to get larger portions. Despite Chipotle denying the rule's existence, some believe it was a clever marketing tactic to draw customers back. The company's revenue has increased, suggesting the boycott has not significantly impacted its financials.
- ‘Greatest advertising campaign ever’: Customers think Chipotle’s ‘phone rule’ was a scam to get them back in line The Daily Dot
- Chipotle says its portion sizes haven't changed, despite complaints on TikTok Yahoo! Voices
- Chipotle portions haven't shrunk, company says after TikTok backlash The Washington Post
- No, Chipotle's Portion Sizes Have Not Changed, Restaurant Says PEOPLE
- Chipotle debunks viral 'phone rule' trend after customers complain about portions The Independent
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