Germany shifts focus from traditional beer to nonalcoholic and export markets
TL;DR
Germany has become the global leader in nonalcoholic beer consumption, with over half of adults having tried it, driven by health consciousness and a wide variety of options from major breweries, all while maintaining traditional brewing standards. The trend is growing rapidly, with nonalcoholic beer now making up about 9% of beer production and consumption in Germany, and expected to increase further.
- Germany, where beer is sacred, now leads world in nonalcoholic brews The Washington Post
- Is it last orders for German beer? Disaster is brewing in Bavaria UnHerd
- How beverage alcohol is looking to stay afloat in Germany as tide withdraws – Market Intel Global Drinks Intel
- German breweries face declining sales, pivot to exports amid global shift bastillepost.com
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