2026 Super Bowl Ads Spark Laughs and Nostalgia in a Star-Studded Roundup
TL;DR
A running ranking and commentary on the 2026 Super Bowl ads, highlighting standout spots (Novartis Relax Your Tight End; Raisin Bran: Will Shat; Hellmann’s: Sweet Sandwich Time; Instacart: For Papa! with Ben Stiller) and noting trends like humor, nostalgia, and celebrity cameos, while skipping non-funny car/banking ads and movie trailers; the piece updates during the game with top hits, notable misses, and teasers for ads to come.
- Ranking the best 2026 Super Bowl commercials: Tight Ends, ‘Will Shat’ and more The New York Times
- Want to watch Super Bowl 2026 commercials early? These ads are already live. CBS News
- Heavy on celebrity, light on social commentary marketplace.org
- Super Bowl ad slots hit record prices as brands return to TV marketing Financial Times
- Bold Predictions for Super Bowl LX With Nate Tice The Ringer
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