Nolan's 'The Odyssey' Extends 70mm IMAX Run to 11 Weeks Amid Record $1.55B Global Haul

Key points

• The 70mm IMAX run extends through September 30, totaling 11 weeks of screenings.
• Global box office reaches $1.55 billion, making it Universal’s second-highest-grossing film after 'Jurassic World.'
• IMAX 70mm screenings alone generated $66 million across 41 global locations, averaging $1.6 million per screen.
• The film is the first feature shot entirely with IMAX film cameras, including a new model developed with Nolan and Hoyte van Hoytema.
• It is the highest-grossing R-rated film of all time, surpassing 'Deadpool & Wolverine.'

Background

Previous coverage noted that 'The Odyssey' dominated IMAX screens in July and August, with its exclusive run concluding in early August before Spider-Man: Brand New Day entered IMAX. The film’s scarcity in 70mm venues was previously analyzed as a driver of social currency and demand, with fans traveling long distances for tickets. This extension confirms sustained audience interest beyond the initial exclusive window.

How outlets are covering it

Deadline and Variety emphasize the financial milestones, highlighting the $1.55 billion global total and the $457 million IMAX haul as record-breaking achievements. Variety notes the film’s status as the highest-grossing R-rated movie, surpassing 'Deadpool & Wolverine.' Local outlets like KCRA and Detroit News focus on the logistical impact, noting that only 26 U.S. theaters can show the 70mm format, with specific venues in Sacramento and Grand Rapids extending their runs. Detroit News reports that the Grand Rapids theater will reduce daily showtimes from five to four starting September 17 to allow projectionists rest, while KCRA notes that standard digital theaters cannot show the 70mm version.

Why it matters

The extended run underscores the enduring commercial power of large-format, premium cinema experiences in a market where digital releases often dominate. It demonstrates that audiences are willing to pay premium prices and travel for unique viewing experiences, reinforcing the viability of 70mm IMAX as a distinct product rather than just a marketing tool.

What to watch

The 70mm IMAX run concludes on September 30. 'Digger,' starring Tom Cruise, is scheduled to begin its IMAX run on October 1. Standard digital theaters will continue to show 'The Odyssey' in other formats, but the exclusive 70mm engagement ends.