
Buddy the Unicorn and NeeDoh Top Google's 2026 Halloween Costume Rankings
Google’s 2026 Halloween data reveals a shift toward horror mascots and viral internet phenomena, with 'Buddy the Unicorn' and the squishy toy 'NeeDoh' leading costume searches. While major films like 'Obsession' and 'The Odyssey' drive mainstream interest, industry experts note a broader trend toward 'extraordinary' looks over traditional frightening costumes, with Gen Z and millennials showing higher participation rates.













