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Universal Bets on Longer Theatrical Runs With a 45-Day Window for 2027 Releases

1 min read
Source: Deadline
Universal Bets on Longer Theatrical Runs With a 45-Day Window for 2027 Releases
Photo: Deadline
TL;DR Summary

Universal will extend its exclusive theatrical window for 2027 releases to 45 days (seven weekends), while Focus Features titles remain around 17 days; the move, praised by NBCUniversal chair Donna Langley, reinforces a theatrical-first strategy with downstream PVOD/streaming plans, reflecting a broader industry shift and ongoing debates over optimal release windows.

Topics:entertainment#45-day-window#box-office#nbcuniversal#theatrical-window#universal
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  1. Universal To Extend Exclusive Theatrical Window For Pics To 45 Days In 2027  Deadline
  2. Universal Will Give Movies Longer Exclusive Runs in Theaters  The New York Times
  3. Universal Extends Theatrical Window to Five Weekends in 2026  Variety
  4. Mario Galaxy Movie Will Be In Theaters For Longer Than Expected  Yahoo
  5. Universal Pictures will now keep its movies in theaters for at least five weekends  Los Angeles Times

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