Adidas faces backlash over use of male model in women's swimsuit ad.

Adidas is facing boycott calls after using a "biological male" to model a women's swimsuit in its latest collaboration with South African designer Rich Mnisi as part of the company's Pride 2023 campaign. The move has drawn criticism from conservatives who accuse companies of alienating their customer base by working with the LGBTQ+ community. However, some social media users dismissed and derided the furor, stating that the sustained complaints about the companies collaborating with the LGBTQ+ community could well help them in the long run.