American Eagle Foot Traffic Drops 9% Amid Sydney Sweeney Controversy

1 min read
Source: Forbes
American Eagle Foot Traffic Drops 9% Amid Sydney Sweeney Controversy
Photo: Forbes
TL;DR

American Eagle's foot traffic has declined nearly 9% year-over-year following controversy over an ad featuring Sydney Sweeney that critics linked to eugenics themes; despite a surge in web interest and stock price after praise from Donald Trump, in-store visits have fallen, highlighting potential reputational impacts on the brand.

Share this article

Want the full story? Read the original reporting

Read on Forbes