Bud Light faces backlash over Dylan Mulvaney partnership.

Bud Light's partnership with transgender influencer Dylan Mulvaney has sparked controversy and boycotts, potentially further damaging the already declining sales of the nation's biggest beer brand. While it remains to be seen whether the boycott will ultimately hurt the brewery's bottom line, industry experts say the backlash has more legs than most and has breached into mainstream media. Bud Light's closest competitor, Modelo Especial, has seen sales increase while Bud Light's sales have been declining for years. Anheuser-Busch's president of marketing's remarks about updating the "fratty" and "out of touch" humor of the beer company to appeal to younger consumers have also added fuel to the fire.