Diddy sues Diageo for racial discrimination against his tequila brand.

Sean "Diddy" Combs filed a lawsuit against business partner Diageo, claiming that the company neglected his DeLeon tequila brand, calling it "urban" and a "black brand," in favor of rival Casamigos after it paid $1 billion for the George Clooney-owned spirit. Combs alleged that a Diageo executive told him in 2019 that race was one of the reasons the company had limited its distribution of DeLeón and his popular Ciroc vodka. Diageo denied Combs' allegations of racial discrimination or that it neglected the brand. The complaint seeks to force Diageo to comply with a 2013 joint-venture agreement and other agreements signed between the two parties.