Disney and ITV Partner for Content Sharing and New Streaming Opportunities
TL;DR
Disney and ITV have formed a unique partnership to share selected content across their streaming platforms, Disney+ and ITVX, launching on July 16. Each platform will feature curated content from the other, aiming to attract different audience segments and boost subscriptions, with around 70-100 hours of content shared and refreshed every few months. This deal reflects a broader trend of streaming services collaborating with traditional broadcasters to expand their reach and content offerings.
- Disney and ITV Strike ‘First-of-Its-Kind’ Deal to Share Select Content Across Streaming Platforms Variety
- Inside the Disney-ITV Deal: How Contrasting Core Audiences Have Bosses “Planning for Success” The Hollywood Reporter
- ‘Love Island’ Lands On Disney+ UK Under Landmark Content Swap Deal With ITV Which Will See ‘The Bear’ Head To ITVX Deadline
- ITV and Disney strike deal to stream hit shows on each other���s platforms Financial Times
- Award-winning drama The Bear to get new UK streaming home – to watch for free Yahoo
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