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Disney Tests Free FAST Channels as Growth Play for Streaming

1 min read
Source: Variety
Disney Tests Free FAST Channels as Growth Play for Streaming
Photo: Variety
TL;DR

Disney CEO Josh D’Amaro says the company is evaluating free FAST streaming channels to expand its ad-supported reach and funnel viewers toward Disney+, Hulu, and other paid services. He emphasized that streaming remains a core growth area and that a direct-to-consumer model provides valuable first-party data, with Disney planning future Disney+ enhancements (games, merch, personalization). No concrete announcements were made, but the move highlights Disney’s strategy to diversify monetization beyond licensed content amid industry consolidation.

Topics:entertainmentbusiness#advertising#business#disney#fast-channels#streaming
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  1. Disney Looking to Launch Free Streaming Channels as CEO Josh D’Amaro Doubles Down on the Streaming Biz  Variety
  2. Disney says it’s ‘exploring’ adding a free tier to Disney Plus  The Verge
  3. Free tiers are Hollywood’s next big idea in the streaming wars  Business Insider
  4. Disney+ might soon launch free tier for users, per report  9to5Mac
  5. Disney Is “Exploring” Launching Its Own FAST Offering  hollywoodreporter.com

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