Disney's Controversial Little Mermaid Oscars Moment and Trailer Backlash.
TL;DR Summary
Disney paid between $7 million and $10 million for a sponsored integration opportunity during the 95th Academy Awards, which included a trailer reveal for the upcoming live-action "Little Mermaid" movie. The integration utilized five 30-second commercial slots and valuable stage time, making the cost reasonable. Warner Bros. also participated, paying significantly less for a 90-second celebration of the studio's 100th anniversary. The 95th Academy Awards had 18.7 million total viewers, the largest audience for any awards show in three years.
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