"Endeavor's Acquisition of WWE and UFC Creates Exciting Potential, Says Industry Leaders"

The merger between WWE and Endeavor presents several opportunities for revenue synergies, including upcoming media rights renewals, increased sponsorship and licensing opportunities, cross-promotional opportunities, improved event operations, and potential from sports betting. The deal values WWE at $9.3 billion and Endeavor at $12.1 billion, creating a pure-play sports IP ownership entity with exposure to the fastest growing sub-segment of media and entertainment-live sports. The combined company will trade under the ticker symbol $TKO on the New York Stock Exchange.