
World Cup Rights Set to Hit the Market in Tandem
Fox’s 2026 World Cup deal underscores the high-stakes market for U.S. rights, and the 2030 World Cup rights are expected to attract big bids just as the NFL’s next broadcast deals loom, with Netflix already holding Women’s World Cup rights for 2027/2031. The result could be simultaneous bid battles that reshape sports media budgeting and pricing in the years ahead.













