Endeavor's acquisition of WWE creates $21 billion entertainment powerhouse.
TL;DR
World Wrestling Entertainment (WWE) and Endeavor Group-owned mixed martial arts franchise UFC will merge to form a new, publicly listed entertainment giant valued at about $21bn. The deal unites two of the biggest names in wrestling and entertainment and caps a months-long sale process for WWE. The newly created company would seek to capitalize on consumers' desire to participate in live experiences and on their appetite to bet on sports. The new company will be listed under ticker symbol "TKO" on the New York Stock Exchange.
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