Garth Brooks Stands Firm on Selling Bud Light Despite Boycott Threats

AB InBev's Bud Light sales are predicted to continue to decline due to the backlash following the Dylan Mulvaney endorsement, with a potential drop of 12-13% in 2023. Country singer Garth Brooks was caught up in the controversy after being asked if his new bar would serve Bud Light. Constellation Brands claims that Modelo Especial is now the number one selling beer in the US, overtaking Bud Light. Analysts predict that the "Bud Light saga may endure" with a potential permanent lapse in Bud Light consumers. The impact of Dylan Mulvaney's one Instagram post has resulted in approximately $27 billion lost in market value for AB InBev.