Gersh's Private Equity Boost Fuels Verve Overture

Gersh agency, which recently sold a 45 percent stake to Crestview Partners, is reportedly looking to acquire a rival agency, with Verve being one of the potential targets. However, Verve has stated that they declined Gersh's invitation to meet and there has been no further communication. Gersh is also considering investments in live entertainment, sports, and music representation. This comes as larger talent agencies like CAA, WME, and UTA have been making acquisitions to expand their services, while smaller agencies are seeking to scale up and compete with the industry's major players.