Hailey Bieber's Rhode Brand Sells for $1 Billion in Major Deal

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Source: The New York Times
Hailey Bieber's Rhode Brand Sells for $1 Billion in Major Deal
Photo: The New York Times
TL;DR

E.L.F. Beauty acquired Hailey Bieber's cosmetics brand Rhode for $800 million in cash and stock, with an additional $200 million possible based on future growth, reflecting Rhode's rapid success and strong community engagement, especially among younger consumers.

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