JioCinema introduces premium subscription plan for exclusive content.

1 min read
Source: Reuters
JioCinema introduces premium subscription plan for exclusive content.
Photo: Reuters
TL;DR

Mukesh Ambani's JioCinema has announced premium pricing of 999 Indian rupees ($12) a year for Hollywood content, its first step to move away from a free content model to fight global rivals such as Netflix and Disney in India. JioCinema has become popular for showing the IPL cricket tournament on the platform for free in the ongoing season. Viacom18 won the IPL digital streaming rights from 2023 to 2027 for around $2.9 billion, rights which Disney previously held.

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