Kim Kardashian Talks Skims Expansion and Style Secrets

Kim Kardashian and Skims CEO Jens Grede discuss the brand's retail strategy, including the opening of a flagship store on New York's Fifth Avenue, and their plans for future growth. The store marks a significant milestone for Skims, which has evolved from a shapewear brand to a full apparel line, with successful collaborations like the recent one with The North Face. While there is speculation about an IPO, Grede emphasizes that no decision has been made. Skims continues to expand its physical retail presence, aiming to balance its strong e-commerce foundation with brick-and-mortar growth.