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MS NOW Launches $7.99/Month Membership to Deepen Viewer Ties

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Source: Variety
MS NOW Launches $7.99/Month Membership to Deepen Viewer Ties
Photo: Variety
TL;DR

MS NOW announced a stand-alone “Membership” service launching in September at $7.99 per month ($79.99 annually). Described as an additive layer to its cable and digital offerings, the service will feature original content, new verticals on how news and politics affect daily life, 24/7 live streams, and increased opportunities for subscribers to interact with MS NOW’s anchors and reporters. The move positions MS NOW among mid-priced cable-news subscriptions, alongside CNN’s All Access and Fox Nation, as it seeks to deepen audience relationships.

Topics:entertainmentbusiness#business#cable-news#membership#ms-now#streaming#subscription
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  1. MS NOW to Launch Subscription ‘Membership’ Service in September for $7.99 per Month  Variety
  2. MS NOW will launch direct-to-consumer streaming service on Sept. 9  Los Angeles Times
  3. Exclusive / MS NOW to launch membership program for ‘super fans’  Semafor
  4. MS NOW Reveals New Member Tier Prices in Bet on Loyalty  The Hollywood Reporter
  5. MS NOW To Launch Direct-To-Consumer Subscription Offering In September  Deadline

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