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Ms Now

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media1 day ago•43 min saved

Iran Coverage Fuels March Cable News Rating Swings Across Fox News, CNN, and MS NOW

March’s news cycle, dominated by President Trump’s war with Iran, boosted cable-news audiences across Fox News, CNN and MS NOW. Fox News led primetime with 2.994 million viewers (up 15% vs February) and totaled 1.897 million for the day (up 10%), with demo gains of 24% in primetime and 17% in total day. CNN climbed to 898,000 in primetime (up 11%) and 638,000 total-day viewers (up 48%), with demo increases of 14% (primetime) and 41% (total day). MS NOW was second in primetime with 1.262 million viewers (up 11%), while primetime demo averaged about 130,000 (down 1%). In total day, MS NOW averaged 757,000 viewers (up 7%) with roughly 80,000 demo viewers (up 1%). Across the board, year-over-year figures also improved, highlighting how Iran- and Trump-focused coverage boosted audience interest.

via Yahoo|

#cnn #fox-news #media

media14 days ago•16 min saved

NBC News Chief White House Correspondent Peter Alexander Exits NBC for MS NOW

Peter Alexander, NBC News’ chief White House correspondent and Saturday co-host of Today, is departing NBC after 22 years to reportedly join MS NOW, citing personal reasons and a desire for better work-life balance after extensive travel. He led major coverage including the Maduro operation and interviews with the Iranian foreign minister and holds Edward R. Murrow and Cronkite awards. NBC has not commented, and Deadline notes the network is overhauling its daytime lineup as NBC News reshapes its newsroom post-split from Comcast.

via Deadline|

#media #ms-now #nbc-news

media14 days ago•4 min saved

Peter Alexander exits NBC News to anchor at MS NOW

NBC News veteran Peter Alexander is leaving NBC News after more than two decades to join MS NOW as anchor and chief national reporter, running a weekday program and breaking-news coverage. He will anchor MS NOW's 11 a.m. hour, succeeding Ana Cabrera as the daytime lineup shifts post-split with NBC News. Alexander is the first NBC journalist to move to MS NOW since the split; his Versant deal also covers potential sports contributions on USA Network and the Golf Channel.

via Los Angeles Times|

#media #media-industry #ms-now

media7 months ago•4 min saved

MSNBC Rebrands as MS NOW Amid Mockery and Divisive Changes

MSNBC rebranded to MS NOW, unveiling a new logo and name, which was met with mockery and confusion online, though some network stars supported the change. The rebrand is part of a corporate spinoff from NBCUniversal, aiming to redefine the network's identity without altering its core content. Critics pointed out design flaws and perceived similarities to other networks, but MSNBC's president assured the core identity remains unchanged.

via The New York Times|

#logo-design #media #ms-now

media7 months ago•1 min saved

MSNBC Rebrands as MS NOW Amid NBC Separation

MSNBC is rebranding to MS NOW as part of NBCUniversal's strategy to distinguish its spun-out cable networks, including CNBC and Golf Channel, from the parent company, with plans to complete the spinout through Versant by year's end.

via Axios|

#media #ms-now #msnbc

mediatelevision7 months ago•8 min saved

MSNBC Rebrands as MS NOW Amid Comcast Split

MSNBC will be rebranded as MS NOW and will spin off from Comcast, establishing an independent news organization under the new company Versant, with a focus on building its own identity separate from NBC News and the Peacock logo.

via Deadline|

#mediatelevision #ms-now #msnbc