MS NOW tests paid 'super fan' membership to boost digital reach
TL;DR Summary
MS NOW will launch a paid membership program on Sept. 9 to engage its most devoted viewers, priced at $7.99 per month or $79.99 annually, offering perks such as members-only content, direct interaction with network personalities, a community space, and a 24/7 live feed as part of a broader push to grow its direct-to-consumer business amid declining cable viewership.
- Exclusive / MS NOW to launch membership program for ‘super fans’ Semafor
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- MS NOW to Launch Subscription ‘Membership’ Service in September for $7.99 per Month Variety
- MS NOW Reveals Price, Launch Date of New Membership Platform Yahoo
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