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Navigating the Challenges of Upfronts Week for Media Giants and Advertisers.

1 min read
Source: CNBC
Navigating the Challenges of Upfronts Week for Media Giants and Advertisers.
Photo: CNBC
TL;DR

Media companies are facing a soft advertising market and cost-cutting measures as they pitch to advertisers at this week's Upfronts. The Hollywood writers' strike is also a concern, with some productions already paused. Franchise content and ad-supported tiers for streaming services will be key topics of discussion. Free, ad-supported platforms like Pluto and Tubi are expected to see more advertising dollars.

Topics:entertainmentbusiness#advertising-market#business#franchise-content#media-giants#streaming#upfronts
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  1. Here's what media giants face as they try to charm advertisers this week  CNBC
  2. NBCUniversal Addresses Writers Strike At Upfronts Presentation As Animated Star Takes Center Stage  Deadline
  3. ‘NBC Has a Heart That’s Cold’: Upfronts Week Kicks Off With Pickets Circling NBCU’s Radio City Music Hall Presentation  Variety
  4. Media Buying Briefing: It's going to be a bumpy ride through the 2023 upfront marketplace  Digiday
  5. The TV Upfronts: A Bad Time for a Writers Strike  IndieWire

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