Paramount Touts Smaller Upfront Tour, Teases Dutton Ranch Ahead of Big Deals
TL;DR
Paramount kicked off its Upfront tour with a New York event led by CEO David Ellison and top executives, emphasizing ad partnerships, Pluto FAST evolution, and in-house studios, while previewing Yellowstone spinoff Dutton Ranch with Kelly Reilly and Cole Hauser. The company is opting for smaller, partnership-focused gatherings rather than a large show and is tying these efforts to its expanding slate and advertising tech. The evening featured music by Wyclef Jean and comments from execs on storytelling and marketing alignment, coming as Warner Bros. Discovery shareholders prepare to vote on selling WBD to Paramount for $31 a share, with a close anticipated in Q3 pending approvals.
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