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YouTube Upfront at Lincoln Center Pushes Creator-First Era Forward
entertainment1 month ago

YouTube Upfront at Lincoln Center Pushes Creator-First Era Forward

YouTube’s Lincoln Center upfront featured Zara Larsson’s high‑profile performance with Trevor Noah as host, while CEO Neal Mohan touted a creator‑driven shift away from traditional focus groups. The event unveiled new projects from top creators: Kareem Rahma’s Keep the Meter Running, Quenlin Blackwell’s Feeding Starving Celebrities 2.0, and Alex Cooper’s Unwell channel slate (including Pot Stirrer and the docuseries Before the Steps). Noah highlighted YouTube’s evolving role in media, and other creators like Dwyane Wade, Jesser, Julian Shapiro‑Barnum, and Cleo Abram introduced new series such as Pros vs. YouTubers, Outside Tonight, and Huge* If True. The overall message: YouTube is leaning into a creator‑led future, with a broad line‑up of new shows and collaborations announced at the Lincoln Center event.

via Deadline|
#alex-cooper#entertainment#trevor-noah
WBD Upfront Opens With Paramount Deal Buzz and Ellison in the Room
business1 month ago

WBD Upfront Opens With Paramount Deal Buzz and Ellison in the Room

Warner Bros. Discovery’s sales chiefs opened the upfront by addressing the looming Paramount acquisition, noting that change is coming but promising a united, best-in-class team to guide advertisers through the transition as the $110 billion deal moves toward closing, while highlighting the merger history and evolving role of HBO/Warner assets in upfront pitches.

via Deadline|
#advertising#business#mergers-and-acquisitions
Vin Diesel Debuts Peacock TV Series as NBCU Celebrates 100th Birthday
entertainment2 months ago

Vin Diesel Debuts Peacock TV Series as NBCU Celebrates 100th Birthday

NBCUniversal’s 2026 Upfront kicked off with a Radio City spectacle, featuring Vin Diesel announcing a Fast & Furious TV series for Peacock, Tina Fey heralding NBC’s 100th‑birthday tribute, and first looks across NBCU properties from Bravo to Peacock, including a Summer House reunion tease, SNL/30 Rock alumni moments, and cross‑platform previews of new shows and series.

via Variety|
#entertainment#nbcuniversal#peacock
Paramount Touts Smaller Upfront Tour, Teases Dutton Ranch Ahead of Big Deals
business2 months ago

Paramount Touts Smaller Upfront Tour, Teases Dutton Ranch Ahead of Big Deals

Paramount kicked off its Upfront tour with a New York event led by CEO David Ellison and top executives, emphasizing ad partnerships, Pluto FAST evolution, and in-house studios, while previewing Yellowstone spinoff Dutton Ranch with Kelly Reilly and Cole Hauser. The company is opting for smaller, partnership-focused gatherings rather than a large show and is tying these efforts to its expanding slate and advertising tech. The evening featured music by Wyclef Jean and comments from execs on storytelling and marketing alignment, coming as Warner Bros. Discovery shareholders prepare to vote on selling WBD to Paramount for $31 a share, with a close anticipated in Q3 pending approvals.

via Deadline|
#business#dutton-ranch#ellison
Paramount Bets on IP, Smaller Upfront, and a Pluto TV Overhaul
business2 months ago

Paramount Bets on IP, Smaller Upfront, and a Pluto TV Overhaul

Paramount staged a smaller New York upfront to pitch a leaner, IP-driven growth plan under David Ellison, showcasing Taylor Sheridan content and CBS hits while announcing a major Pluto TV overhaul later this year to unify its streaming platforms, expand Paramount’s library content, and lean into sports to attract ad spend and better compete with Disney and Netflix.

via The Hollywood Reporter|
#advertising#business#paramount
Warner Bros. Discovery's Upfront Reveals Max as the Real Star with New Ad Solutions and Partnerships.
entertainment3 years ago

Warner Bros. Discovery's Upfront Reveals Max as the Real Star with New Ad Solutions and Partnerships.

Warner Bros. Discovery held its 2023 upfront presentation with no stars in attendance due to the writers strike. The presentation covered each of its key divisions, including HBO, Max, CNN, Food Network, HGTV, and Discovery. The focus was on the upcoming launch of the combined HBO Max-Discovery+ product, Max, which will have an ad-supported tier. Several titles starring A-list talent were revealed, including two new Food Network series hosted by Selena Gomez and a “Shark Week” collaboration with “Aquaman” Jason Momoa. CEO David Zaslav did not address the crowd himself.

via Variety|
#cnn#entertainment#hbo-max
Writers' Strike Casts Shadow Over TV Industry's Upfronts.
entertainment3 years ago

Writers' Strike Casts Shadow Over TV Industry's Upfronts.

HBO Chairman and CEO Casey Bloys expressed hope for a fair resolution to the ongoing WGA strike during the Warner Bros Discovery Upfront in New York City. Bloys acknowledged the absence of celebrities due to the strike and showed clips promoting new programs on the platform. The WGA picketed outside Madison Square Garden during the event, but were placed across the street due to construction. The strike has been ongoing for 16 days after talks with studios failed to result in a new three-year contract for the WGA.

via Deadline|
#casey-bloys#entertainment#hbo
Netflix Goes Virtual for Upfront Event Amid Industry Changes.
business3 years ago

Netflix Goes Virtual for Upfront Event Amid Industry Changes.

Netflix has cancelled its in-person advertising upfront presentation in New York due to the ongoing Writers Guild of America strike, and will instead hold a virtual, streaming-only event. The company plans to update attendees on its advertising product and upcoming programming slate. The decision follows the cancellation of Netflix co-CEO Ted Sarandos' appearance at the PEN America Gala. It is unclear if other upfronts will follow suit. Netflix introduced its ad-supported tier in 2020.

via Hollywood Reporter|
#advertising#business#netflix