Starbucks Unveils 10-Piece Peanuts Collection for 60th Anniversary of Great Pumpkin Special

Key points

• The collection launched on September 15 in select Starbucks locations across the U.S., Canada, Latin America, Europe, the Middle East, Africa, and Asia Pacific.
• The 10-item lineup includes a $39.95 Snoopy Glass Cold Cup, a $34.95 Snoopy plush dressed as a barista, and various tumblers and mugs priced between $27.95 and $32.95.
• A strict two-item purchase limit was enforced for the Snoopy Glass Cold Cup to manage high demand and prevent scalping.
• Exclusive apparel, including crewnecks and hoodies priced between $69.95 and $79.95, was made available to U.S. Starbucks Rewards members via the online shop.
• Two limited-time secret menu beverages, the Charlie Brown Mocha Frappuccino and Snoopy Cookie Frappuccino, were added to the U.S. app's trending section.

Background

This collaboration follows Starbucks' broader fall menu rollout on August 25, which reintroduced the Pumpkin Spice Latte alongside new seasonal drinks. The timing coincides with a shift in the industry, as McDonald's recently dropped its PSL offering in favor of caramel apple flavors, suggesting a potential waning of traditional pumpkin spice demand. However, Starbucks continues to leverage the PSL's cultural significance through high-profile partnerships, such as this one with Peanuts, to maintain engagement during the autumn season.

How outlets are covering it

While the primary source emphasizes the nostalgic connection between the Peanuts brand and the Pumpkin Spice Latte, citing the 60th anniversary of the classic special, Mashable focuses on the consumer frenzy, noting that fans were willing to queue early in the morning for the items. WOAI highlights the immediate scarcity, reporting that items were expected to sell out quickly in local markets like San Antonio. All sources agree on the pricing and the two-item limit for the glass cold cup, but the primary source provides more detail on the global availability and the specific design inspirations, whereas the secondary sources focus on the local impact and purchase logistics.

Why it matters

The launch demonstrates Starbucks' strategy of leveraging cultural nostalgia and limited availability to drive foot traffic and app engagement during the fall season. By restricting purchases and creating exclusive tiers for Rewards members, the company aims to maximize perceived value and urgency, countering potential market fatigue with traditional seasonal flavors by introducing a fresh, character-driven narrative.

What to watch

Consumers should monitor the Starbucks app and local stores for restocks, though supplies are limited. U.S. Rewards members should check the online shop for exclusive apparel. The secret menu beverages are expected to remain available for a limited time, and the collection will likely sell out rapidly in major markets, as seen in previous limited-edition drops.