Taylor Swift Turns Toy Story 5 into a high-stakes merch and hype machine
TL;DR Summary
Taylor Swift wrote a new song for Toy Story 5 and executed a calculated, merch‑driven hype campaign—teasers, countdowns, and three limited‑edition collector CDs that sold out within hours—turning the Toy Story collaboration into Swift’s latest savvy promo vehicle and illustrating how fan devotion can be monetized at scale, while aligning with her broader ownership narrative and the nostalgia-driven appeal of the film.
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