"Taylor Swift's Impact on the AFC Championship Game: From Bracelets to Milestones"
TL;DR
Former Army Rangers' jewelry company, Wove, has seen a 2,000% increase in sales after Taylor Swift wore their diamond tennis bracelet at the AFC Championship game. The company, founded by Andrew Wolgemuth and Brian Elliott, focuses on custom jewelry and employs a workforce of 50% veterans. The bracelet was ordered by NFL player Travis Kelce as a Christmas gift for Swift, leading to a surge in sales and web traffic for Wove. The company aims to make custom jewelry accessible to a wide audience, particularly military members, and ships replicas to deployed customers.
- Two Army Rangers made the bracelet Taylor Swift wore at AFC Championship game Task & Purpose
- Travis Kelce and Taylor Swift Have 'Many More Milestones Coming Their Way,' Source Says Entertainment Tonight
- Keeping Taylor Swift safe at football games: Chiefs CEO talks security USA TODAY
- Travis Kelce praises Taylor Swift for record-breaking Grammys win: "She's rewriting the history books" CBS News
- Taylor Swift and Travis Kelce Kiss on Field After Chiefs’ AFC Championship Win TODAY
Want the full story? Read the original reporting
Read on Task & Purpose