The Downfall of Kanye West and Adidas: A Troubled Partnership

Adidas ended its partnership with Kanye West after he made antisemitic and offensive public comments, but the company had been tolerating his misconduct behind the scenes for nearly a decade. The collaboration between West and Adidas yielded over 250 styles of shoes, including the popular Yeezys, which generated over $1 billion in annual sales. Despite West's increasingly toxic behavior and demands, Adidas continued to release Yeezys and ignored employee concerns about his conduct. The partnership highlights the delicate balance between risk and reward in celebrity endorsement deals.