Theaters Bet on Zendaya and Holland as Next-Gen Box-Office Draw
TL;DR
Cinema exhibitors say 2026 could reboot moviegoing with a year-round slate, pricing strategies, and a premium theater experience, as 113 films set for release—the most since the pandemic—pushes studios and venues to keep audiences engaged, with Zendaya and Tom Holland named as the next generation of bankable stars alongside established A-listers.
- Movie Theater Operators Weigh In on Fewer Trailers, Too Much Texting and Today’s Bankable Stars: ‘Zendaya and Tom Holland Are the Next Gen’ Variety
- Theaters flex strongest run since COVID Axios
- The Domestic Box Office Hits a Post-Pandemic High No Film School
- 'Super Mario Galaxy' and 'Project Hail Mary' are giving movie theater owners hope: 'If you build it, they will come' Page Six
- US box office looking good as cinema owners gather: industry chief ttownmedia.com
Want the full story? Read the original reporting
Read on Variety